Certified & Invested
In recent years, there has been a growing movement for the right to repair, which allows consumers to fix their own devices or have them repaired by independent repair shops. However, this movement has faced significant pushback from manufacturers who want to maintain a monopoly on repairs, often making it difficult or even impossible for consumers to repair their own devices.
Despite these challenges, there are some companies that are investing in certification to become independent repair providers for popular brands such as Apple and Samsung. One such company is Cracked Up Mobile, a mobile device repair shop that is committed to providing high-quality repairs while advocating for the right to repair.
Cracked Up Mobile has invested in a certification program called the Wireless Industry Service Excellence (WISE) certification, which is an industry-standard certification that ensures that repair technicians have the knowledge and skills necessary to repair mobile devices.
Through this certification, Cracked Up Mobile is able to provide independent repair services for Apple iPhone devices as an Independent Repair Provider (IRP), and for Samsung devices as an Independent Service Provider (ISP). This certification is crucial because it allows Cracked Up Mobile to access the same parts, tools, and resources that are available to authorized repair providers, ensuring that they can provide high-quality repairs that meet or exceed manufacturer specifications.
Additionally, becoming certified through WISE also ensures that Cracked Up Mobile follows best practices for repair, including using appropriate tools and equipment, following safety guidelines, and properly disposing of hazardous waste. This not only ensures the safety and satisfaction of customers but also promotes environmental sustainability.
By investing in WISE certification, Cracked Up Mobile is able to provide a valuable service to customers who may be frustrated with the limited options for repair offered by manufacturers. By becoming an IRP for Apple and an ISP for Samsung, they can provide repairs that are not only cost-effective but also fast and convenient. This helps to empower consumers and reduce electronic waste, ultimately benefiting both individuals and the planet.
Currently, Owner and Brand Strategy Consultant Mikel Fields serves on the Independent Repair Committee for WISE in order to stay up to date with industry standards and connected with the community leaders in mobile device repair.
In conclusion, Cracked Up Mobile’s investment in WISE certification is a testament to their commitment to quality repair services and the right to repair. By becoming certified, they are able to provide independent repair services for Apple and Samsung devices, providing consumers with more options for repair and promoting environmental sustainability. This serves as a model for other repair shops and highlights the importance of supporting the right to repair movement.